Press Releases

Head protection plays a vital role in the health and safety of any athlete participating in helmeted sports. In a move that could help revolutionize football player safety, the Translational Genomics Research Institute (TGen), and Easton-Bell Sports through its Riddell brand, announced today they would work together on a study designed to advance athlete concussion detection and treatment. Information gathered through the study will also be used to develop new football headgear and further refine updates to player monitoring technology.

Easton-Bell Sports, Inc. (the “Company”), a leading designer, developer and marketer of branded sports equipment, protective products and related accessories, today announced financial results for the first quarter ended March 30, 2013. “Our businesses continue to perform well with growth in Riddell football, Easton baseball/softball and Bell powersports, dampened by the late spring weather related impact on our cycling businesses. The margin expansion is indicative of the strength of our brands and products in the marketplace and our earnings increased when normalized for severance costs related to the recent leadership changes,” stated Terry Lee, Executive Chairman and Chief Executive Officer of Easton-Bell.

Youth, middle school and high school football programs can apply for football equipment grants from USA Football, the sport’s national governing body in the United States. Based on merit and need, USA Football awards $1 million annually in football equipment and uniform grants to assist and further strengthen America’s grassroots football community.

March 15, 2013 (Van Nuys, CA) – Easton-Bell Sports has appointed Zyro Limited (Yorkshire, UK) as its exclusive UK distributor for the company’s Giro, Bell, Blackburn, and Easton Cycling brands. Zyro, the largest privately owned cycling parts and accessories distributor in the UK and Ireland, will oversee local distribution and sales growth for Easton-Bell Sports’ branded sports equipment, protective products, and related accessories.

SCOTTS VALLEY, Calif – Factory Yamaha racer Josh Herrin rode to his very first AMA Superbike victory at the opening round of the series at Daytona International Speedway. After coming close to a win on several occasions in 2012, it only took Herrin one race in 2013 to get a well-deserved trip to the top of the podium.

VAN NUYS, Calif.--(BUSINESS WIRE)--Easton-Bell Sports, Inc. (the “Company”), a leading designer, developer and marketer of branded sports equipment, protective products and related accessories, today announced financial results for the fourth quarter and full fiscal year ended December 29, 2012.

Van Nuys, CA – March 15, 2013 – Easton-Bell Sports, Inc. – a leading designer, developer and marketer of innovative sports equipment and accessories under the Easton, Bell, Giro, Riddell and Blackburn brands – today announced the following key executive appointments and promotions at Easton Sports

March 8, 2012 (Van Nuys, CA) – Easton has a history of reinventing sports equipment—from the world’s first aluminum shaft arrow to the first high-performance aluminum baseball bats and one-piece composite hockey stick. Never satisfied to merely improve existing products, Easton strives to invent new ones that deliver dramatic performance gains. Today Easton introduces the Mako Skate—a new hockey skate that gives players the ability to move naturally, generate explosive speed and gain unparalleled feel on the ice. In a sport where every second counts, the Mako skate provides more opportunities to make plays and put the puck in the net.

Beginning in March 2013, every Easton M1-hub equipped rear mountain bike wheel will be shipped with an updated hub. This running change dramatically increases bearing durability and will be found on all EC90 XC, Haven Carbon, EC70 Trail, EA90 XC, Haven, EA90 XD and Havoc wheelsets.

(28 FEBRUARY 2013– Scotts Valley, CA) – Giro, the cycling world’s design leader since 1985, will launch the Giro New Road line Spring 2013, providing cyclists with a new choice in performance apparel. Reflecting the changing face of cycling, Giro New Road has been designed to match the freedom and exploration that today’s road riders are in search of. Giro New Road will be sold through select retailers in North America, Germany and Switzerland and www.giro.com beginning March 2013.